Pure Bluechip Investing,
No Compromises
For Disciplined Investors Seeking Quality and Stability
Conservative investors focused on capital preservation and growth.
Those looking for true bluechip exposure without dilution.
Investors valuing tax efficiency and low volatility portfolios.
100% Bluechip PMS
TruBlu - Beating the benchmark in it's own game
High Active Share
Choose between 1% fixed fee or 0% fixed fee with pay only for performance model
Investing in the bluest of blue chips
Frequently Asked Questions
Who is TRUBLU meant for?
TRUBLU is designed for high net worth individuals expecting reasonable long-term returns with a moderate risk appetite. First time investors, individuals with retirement corpus, family offices and institutional investors.
What is the recommended time period?
We recommend TRUBLU for investors who have a minimum investment horizon of 3 years.
How should one position TRUBLU in their overall equity portfolio?
TRUBLU is a resilient, high-quality portfolio that should be a part of your CORE wealth chest!
What is the fee structure?
We follow an investor centric model with our interests aligned with those of investor. We provide investors with the option to choose from TWO models. Model 1: Outcome based model with a Performance fee of 20% over a hurdle of 6% PA (All other expenses are actuals; Fees excluding GST) Model 2: For investors who want to keep it simple, our second model charges a 1% Fixed Fee. (All other expenses are actuals; Fees excluding GST)
What is the exit load?
NIL
What does TRUBLU do differently?
TRUBLU is designed based on first principles. We eliminate first to define the universe before building the portfolio. Nassim Nicholas Taleb in “Skin in the game”: “We know with much more clarity what is bad than what is good. Via negativa (acting by removing) is more powerful and less error-prone than via positiva (acting by addition)”.
Invest in Quality, Stay Ahead
Build lasting wealth with India’s finest bluechip portfolio management solution.